Privacy Policy

Last Updated: 12/06/26

1. Introduction

Bundle of Joy is committed to protecting your privacy and handling your personal information in a transparent and secure manner.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our antenatal education and postnatal support services, attend classes, contact us, or visit our website.

​

2. Who We Are

Bundle of Joy provides independent antenatal education, childbirth preparation, infant feeding information, parenting education, and postnatal support services.

For the purposes of data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Bundle of Joy is the Data Controller responsible for your personal information.

​

Contact Details

Bundle of Joy

Address:

Bridgeside Studio

Sand Aire House

Stramongate

Kendal

LA9 4AU

UK

Email: info@bundleofjoy.uk
Telephone: 07770456686

​​

3. Data Protection Officer

We have appointed a Data Protection Officer. They can be contacted at:

Email: info@bundleofjoy.uk
Address:

Bridgeside Studio

Sand Aire House

Stramongate

Kendal

LA9 4AU

Registered with the ICO

​​

4. Information We Collect

We may collect and process the following information:

​

Personal Information

• Full name and birth partners full name

• Postal address

• Email address

• Telephone number

• Emergency contact details

• Payment and booking information

​​

Pregnancy and Family Information

• Estimated due date

• Birth information you choose to share

• Infant feeding information

• Information relevant to antenatal education or postnatal support

​​

Health-Related Information

We may collect limited health-related information that you voluntarily provide where it is relevant to providing our services.

Examples may include:

• Pregnancy-related information

• Birth information

• Information relating to your wellbeing during pregnancy or after birth

• Infant feeding information

Health-related information is treated as special category personal data under UK GDPR and GDPR.

​​

Website and Technical Information

When you visit our website, we may collect:

• IP address

• Browser type

• Device information

• Website usage information

• Cookie data where applicable

​​

5. Why We Process Your Information

We process personal information to:

• Provide antenatal education services

• Provide postnatal support services

• Manage bookings and payments

• Communicate with clients

• Respond to enquiries

• Maintain service records

• Improve our services

• Manage our business operations

• Comply with legal obligations

• Protect the safety and wellbeing of clients and staff

​​​

6. Legal Bases for Processing

We process personal information under one or more of the following lawful bases:

​​

Contract

Where processing is necessary to provide services you have requested.

​​

Consent

Where you have provided consent, including for:

• Marketing communications

• Testimonials

• Photographs

• Certain health-related information where required

​​

Legitimate Interests

Where processing is necessary for:

• Managing and improving services

• Business administration

• Website management

• Service quality and safety

• Responding to enquiries

We ensure that our legitimate interests do not override your rights and freedoms.

​​

Legal Obligations

Where we are required to process information to comply with applicable laws.

​​

7. Special Category Data

Where health-related information is collected, we process it only where a lawful basis exists under UK GDPR.

This information is collected solely for the purpose of providing appropriate antenatal education and postnatal support and is limited to what is necessary for those services.

​​

8. Sharing Your Information

We do not sell, rent, or trade your personal information.

We may share information with:

• Secure booking and scheduling providers

• Payment processors

• Website hosting providers

• IT service providers

• Professional advisers such as accountants, insurers, or legal advisers

• Regulatory or legal authorities where required by law

​

NHS and Healthcare Providers

We are an independent antenatal education and postnatal support service and are not affiliated with the NHS.

We do not have access to NHS records and do not routinely share information with:

• GPs

• Midwives

• Health visitors

• Hospitals

• NHS services

• Other healthcare providers

Information will only be shared with a healthcare provider if:

• You have provided explicit consent;

• We are legally required to do so; or

• There is an immediate and serious risk of harm where disclosure is permitted or required by law.

​​​

9. International Transfers

Where any service providers process information outside the United Kingdom or European Economic Area, we will ensure appropriate safeguards are in place, including:

• Adequacy regulations

• Standard Contractual Clauses

• Other legally approved transfer mechanisms

You may contact us for further information regarding these safeguards.

​​​

10. How Long We Keep Information

We retain personal information only for as long as necessary to:

• Deliver our services

• Meet legal, insurance, and accounting requirements

• Resolve disputes

• Protect our legal rights

Retention periods may vary depending on the nature of the information and applicable legal requirements.

​​

11. Your Rights

Under UK GDPR and GDPR, you may have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your information

• Restrict processing

• Object to processing

• Receive a copy of your information in a portable format

• Withdraw consent at any time where processing is based on consent

• Object to direct marketing

• Request review of certain automated decisions

To exercise your rights, please contact us using the details above.

​​

12. Withdrawal of Consent

Where processing is based on consent, you may withdraw that consent at any time.

Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

​

13. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can attempt to resolve the issue.

You also have the right to lodge a complaint with the supervisory authority responsible for data protection.

In the United Kingdom, this is the Information Commissioner's Office (ICO).

​​

14. Requirement to Provide Information

You are not legally required to provide personal information to us.

However, some information may be necessary for us to provide the services you have requested safely and effectively.

If essential information is not provided, we may be unable to deliver some or all of our services.

​​

15. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.

If this changes, we will update this Privacy Policy and provide the information required by law.

​

16. Security

We take appropriate technical and organisational measures to protect personal information, including:

• Password-protected systems

• Secure storage of records

• Restricted access to personal information

• Staff and contractor confidentiality obligations

• Secure website and communication systems

While we strive to protect your information, no method of transmission over the internet can be guaranteed to be completely secure.

​​

17. Cookies

Our website may use cookies and similar technologies to improve functionality, analyse website usage, and enhance user experience.

Where required by law, we will request your consent before placing non-essential cookies on your device.

Further information can be found in our Cookie Policy.

​

18. Independent Service Disclaimer

Our services provide education, information, guidance, and support.

We do not provide medical diagnosis, treatment, clinical care, emergency services, or regulated healthcare services.

Our services are independent of the NHS and are not a substitute for professional medical advice, diagnosis, or treatment.

If you have concerns about your health or your baby's health, you should seek advice from an appropriately qualified healthcare professional.

​​

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on our website together with the revised effective date.

​

20. Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact:

​

Bundle of Joy 

Info@bundleofjoy.uk

​​

Bridgeside Studio

Sand Aire House

Stramongate

Kendal

LA9 4AU

UK

​​

Registered with the ICO